Perseverance in continual reforming

Since its establishment in 1994, the Rich Group has shouldered the sacred mission of "Being the seafood expert for the benefit of your health". After more than 20 years of development and accumulation, the Group focused on the fundamental development and has formed strong competitive ability in building the industrial advantageous chain, resource integration, production management, brand building, marketing and corporate culture; a strong resource-integrating ability has laid a solid foundation for Rich to create a comprehensive marine eco-industrial chain and achieve industrial layout from the ocean to the tables.

Year 1994-2000 (start-up)

Marine products trade

Accompanied with the boom of China's reform and opening-up and the appearing of Chinese private economy, the Rich Group broke into seafood trade field.

Year 2001-2005 (transforming)

International exploration

Taking the opportunity of China’s entering WTO, the Rich Group entered the field of international trade, when it founded the modernized seafood processing plant.

Year 2006-2010 (Growth)

Business upgrade

High ethical value is gradually shaped. It establishes the sacred mission of "Being the seafood expert for the benefit of your health" and defines the thought that good products should serve for the public; the business transformation of seafood manufacturing + external and internal cultivation has been implemented.

Year 2011-2015 (Flying with feather)

Organization innovation

It conquered the enormous influence of international financial crisis and established organizational structure with group company and divisional organization；Withgradual improvement of domestic and abroad market channels the industrial chain is formed step by step and the brand construction is highly effective. In preliminary step, it has settled the leading position in the industry.

2016- (Leaping over)

Strategy transformation

To break the industrial border and enter circulation field with internet as wings, it opens up seafood operation industrial ecological chain through the operation mode of ‘Seafood Master’ community stores + Internet + capital, and plans to make Rich Group the top in China and famous in the world, as well as being a respectable leader of the industry in the future 5-8 years.

Industrial strategy plan

The industrial strategy of Rich Group is to create marine food ecological chain and build industrialization platform enterprise. It will make Rich an industrial leading corporate with ‘seafood industry + service industry + internet’ by taking advantage of the crucial period of China’s economic transition and aquaculture industry consolidation.