Culture advantage

It has formed lofty corporate culture and values, initiated “congregation” culture and salmon concept of “gratitude, dedication and perseverance”, and established the mission of “being a seafood expert for the benefit of human health”; it guilds the healthy consumption conceptand strives to improve the public’s scientific dietary structure.

Brand advantage

Brand strategy is vigorously promoted, and it has successively earned honors of “China Famous Trademark”, “Famous Trademark of Liaoning Province”,“Famous-brand Products of Liaoning Province”, etc. The high-quality products, comprehensive service and constant rising market share all guarantee the brand landing to consumers’ hearts. After more than 20 years of market competitions, the trademarks of “Rich”, “Seafood Master”“Dalianwan” have already become real famous brands in the hearts of consumers.

Resource advantage

It has formed strong resource integration capacity and global purchasing ability, and has made long-term and stable strategic cooperation with internationally renowned fishing organizations, which has guaranteed the sustainable supply of the high quality seafood resources.

Quality-control advantage

In the long-term cooperation and competition with the global seafood industry peers, Rich Group always implements the international top quality management standard. Thus Rich Group constantly builds strong food safety traceability system to make each critical control point of product quality be fully guaranteed.

Industrial chain advantage

It continues to explore from two directions: the upstream resource of industrial chain and marketing terminal. In the ‘upstream’, it deepens cooperation with world-renowned fishing organizations; in the ‘downstream’, it opens up and creates seafood production and marketing channel as well as operating modes through intensive cultivation on market, forming the industrial chain advantage of Rich’s “from ocean to tables”.